Festival amps up local business

by Natalie Vincent Mon 3 September 2018, 2:43 pm

The annual Reading Festival returned to Richfield Avenue in August, and attracted over 90,000 music fans.

Photo credit: Sarah Bennett

Headliners were Kings Of Leon, with other performers Fall Out Boy, Kendrick Lamar, Panic! At The Disco and hundreds of artists, bands, DJs and comedians.

Reading Council prepared for the event by clamping down on ticket touts or unlicensed cab drivers, making sure festival food stalls served food from hygienic kitchens, working with police to target illegal activity and monitoring noise level and managing the flow of traffic around the town.

Jo Lovelock, leader of Reading Council , praised the festival's effect on the town: "More than 90,000 revellers descended on Reading this year - some local, some from far afield, and every one of them intent on enjoying everything the festival had to offer.

"Every year the event itself brings with it a huge boost for local businesses and the town's economy. Shops within walking distance of the festival site do a roaring trade as revellers stock up on everything the need to get them through the long weekend."

The festival saw Panic! At The Disco frontman Brendon Urie paying homage to the band's first Reading and Leeds appearance in 2007 at the closing set with I Write Sins Not Tragedies and led the mass singalongs with a cover of Queen’s iconic Bohemian Rhapsody - before a firework display closed the show. As well as playing their own hits, punk rockers SUM 41 were also heard playing homage to their heroes with a metal version Queen's We Will Rock You.

Lovecock added:"Putting all the practicalities of organising such a large event aside, it is truly a wonderful thing to see so many young people coming to Reading to enjoy themselves and it provides a fantastic contribution to the local economy."

The Reading and Leeds Festivals ran simultaneously from 24 to 26 August of the August bank holiday weekend; sharing the same bill, they saw a total of 200,000 revellers attend across the two locations.

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